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Howard Schultz

Starbucks · Brooklyn, USA

Brooklyn projects kid who decided America needed a third place — and that the barista mattered more than the bean.

Cultural ritualEmployee benefits-firstBrand as place
Howard Schultz
S
Company
Starbucks
Journey

Moves that mattered.

  1. 1982
    Joined Starbucks as marketing director.
  2. 1987
    Bought Starbucks for $3.8M after a trip to Milan.
  3. 1992
    IPO at $250M.
  4. 2008
    Returned as CEO; saved Starbucks from collapse.
Struggles

Watched his father break his ankle as an uninsured truck driver — gave Starbucks health insurance to part-timers.

Family

Married Sheri; two children.

The full story

Howard Schultz, in 1 chapters.

  1. Ch 01

    The story

    Brooklyn projects kid who decided America needed a third place — and that the barista mattered more than the bean.

Sources & further reading

Where this story comes from.

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