JB
Seattle, USA
Amazon / Blue Origin
Jeff Bezos
Quit a top Wall Street job to drive to Seattle and sell books. Built the most consequential operations company of the modern era.
Day-1 mindsetLong-termOperational obsession
Struggles
Dotcom crash. National Enquirer affair-exposure. Public divorce from MacKenzie.
Family
Married MacKenzie Scott (now philanthropist) — split 2019. Engaged to Lauren Sanchez. Four children.
The full story
From day one to today.
The journey
Milestones, not magic.
1994
Quit DE Shaw to sell books online from a garage.
2000
Dotcom crash — Amazon stock fell 90%. Kept building.
2006
Launched AWS — became the company's profit engine.
2021
Stepped down as Amazon CEO. Focused on Blue Origin.
Wins
- Built Amazon / Blue Origin into a defining brand from Seattle, USA.
Setbacks
- Dotcom crash. National Enquirer affair-exposure. Public divorce from MacKenzie.
News, interviews & references
Read, watch, dig deeper.
Live links — open the latest articles, interviews and profiles about Jeff Bezos across the web.
Next journey
Mark Zuckerberg — Meta