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Estée Lauder
Estée Lauder Companies · Queens, USA
Door-to-door demoer who invented the gift-with-purchase and turned department-store counters into a global empire.
Sampling as marketingCounter theatreFamily ownership
E
Company
Estée Lauder Companies
Journey
Moves that mattered.
- 1946Founded Estée Lauder with four products and her husband.
- 1953Launched Youth Dew — a bath oil sold as perfume.
- 1968Created Clinique — first allergy-tested cosmetics line.
- 1995Company IPOs at $1.8B valuation.
Struggles
Jewish woman locked out of WASP-owned counters at Saks for years.
Family
Married Joseph Lauder twice — divorced and remarried him.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgEstée Lauder on Wikipedia
- ↗google.comEstée Lauder Companies — official site
- ↗news.google.comEstée Lauder in the news
- ↗crunchbase.comEstée Lauder Companies on Crunchbase
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The full story
Estée Lauder, in 1 chapters.
- Ch 01
The story
Door-to-door demoer who invented the gift-with-purchase and turned department-store counters into a global empire.
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