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Ray Kroc

McDonald's · Oak Park, USA

52-year-old paper-cup salesman who saw a hamburger stand and recognised an operating system. Built fast-food into a real-estate empire.

Systems over foodFranchise disciplineLate-start grit
Ray Kroc
M
Company
McDonald's
Journey

Moves that mattered.

  1. 1954
    Sold milkshake machines; discovered the McDonald brothers' Speedee system.
  2. 1955
    Opened first franchise in Des Plaines.
  3. 1961
    Bought out the brothers for $2.7M.
  4. 1984
    Died — McDonald's in 30+ countries.
Struggles

Diabetic, arthritic, and dismissed as too old to start — ignored everyone.

Family

Married three times; left fortune to wife Joan Kroc's philanthropy.

The full story

Ray Kroc, in 1 chapters.

  1. Ch 01

    The story

    52-year-old paper-cup salesman who saw a hamburger stand and recognised an operating system. Built fast-food into a real-estate empire.

Sources & further reading

Where this story comes from.

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