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Melanie Perkins

Canva · Perth, Australia

Perth student who taught design software as a uni tutor and decided the whole industry was hostile to non-designers.

Empathy for non-expertsDistribution funnelsPatient fundraising
Melanie Perkins
C
Company
Canva
Journey

Moves that mattered.

  1. 2007
    Started Fusion Books — yearbook design tool from her mum's living room.
  2. 2013
    Co-founded Canva with Cliff Obrecht.
  3. 2019
    Hit unicorn status.
  4. 2024
    Canva valued $26B; 170M+ users.
Struggles

Pitched 100+ investors over three years before Canva closed its seed.

Family

Married co-founder Cliff Obrecht; both pledged most of their wealth.

The full story

Melanie Perkins, in 1 chapters.

  1. Ch 01

    The story

    Perth student who taught design software as a uni tutor and decided the whole industry was hostile to non-designers.

Sources & further reading

Where this story comes from.

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