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James Dyson
Dyson · Cromer, UK
Engineer who refused to licence and decided to manufacture instead — turned 5,127 failures into a luxury appliance empire.
Failure toleranceEngineering ownershipVertical integration
D
Company
Dyson
Journey
Moves that mattered.
- 1978Built 5,127 prototypes of a bagless vacuum.
- 1993Founded Dyson Ltd in the UK after no manufacturer would licence it.
- 2002Launched DC07 — Dyson became the UK's best-selling vacuum.
- 2018Cancelled the EV project; pivoted to batteries and hairdryers.
Struggles
Mortgaged everything; banks called him reckless. EV project cost £500M before he killed it.
Family
Married to Deirdre; three children, family business.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgJames Dyson on Wikipedia
- ↗google.comDyson — official site
- ↗news.google.comJames Dyson in the news
- ↗crunchbase.comDyson on Crunchbase
External links open in a new tab. Empire is not affiliated with these publishers.
The full story
James Dyson, in 1 chapters.
- Ch 01
The story
Engineer who refused to licence and decided to manufacture instead — turned 5,127 failures into a luxury appliance empire.
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