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Anita Roddick
The Body Shop · Littlehampton, UK
Built a global cosmetics brand on the radical idea that beauty could be ethical, refillable, and unphotoshopped.
Activist brandingRefusal of vanity advertisingSupply-chain ethics
T
Company
The Body Shop
Journey
Moves that mattered.
- 1976Opened the first Body Shop next to a funeral parlour.
- 1984IPO; refused to advertise.
- 1990Launched Community Trade — first fair-trade beauty supply chain.
- 2006Sold to L'Oréal for £652M, donating proceeds to activism.
Struggles
Banks refused her loans as a woman without a 'serious' product.
Family
Married Gordon Roddick; two daughters continued her activism.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgAnita Roddick on Wikipedia
- ↗google.comThe Body Shop — official site
- ↗news.google.comAnita Roddick in the news
- ↗crunchbase.comThe Body Shop on Crunchbase
External links open in a new tab. Empire is not affiliated with these publishers.
The full story
Anita Roddick, in 1 chapters.
- Ch 01
The story
Built a global cosmetics brand on the radical idea that beauty could be ethical, refillable, and unphotoshopped.
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