VA
Delhi
Mamaearth
Varun Alagh
An FMCG marketer who left HUL to build the kind of brand HUL wouldn't — clean, founder-led, India-first.
FMCG-grade rigorBrand buildingMargin focus
Struggles
Industry skeptics doubted D2C could survive when ads got expensive — Varun proved it with margin discipline.
Family
Married to co-founder Ghazal. Family-led brand.
The full story
From day one to today.
The journey
Milestones, not magic.
2016
Quit Hindustan Unilever to co-found Mamaearth with Ghazal.
2019
Acquired Momspresso, BBlunt, expanded product lines.
2022
D2C unicorn — and IPO.
2024
Honasa Consumer — multi-brand house.
Wins
- Built Mamaearth into a defining brand from Delhi.
Setbacks
- Industry skeptics doubted D2C could survive when ads got expensive — Varun proved it with margin discipline.
News, interviews & references
Read, watch, dig deeper.
Live links — open the latest articles, interviews and profiles about Varun Alagh across the web.
Next journey
Peyush Bansal — Lenskart