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Varun Alagh
Mamaearth · Delhi
An FMCG marketer who left HUL to build the kind of brand HUL wouldn't — clean, founder-led, India-first.
FMCG-grade rigorBrand buildingMargin focus
Company
Mamaearth
Journey
Moves that mattered.
- 2016Quit Hindustan Unilever to co-found Mamaearth with Ghazal.
- 2019Acquired Momspresso, BBlunt, expanded product lines.
- 2022D2C unicorn — and IPO.
- 2024Honasa Consumer — multi-brand house.
Struggles
Industry skeptics doubted D2C could survive when ads got expensive — Varun proved it with margin discipline.
Family
Married to co-founder Ghazal. Family-led brand.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgVarun Alagh on Wikipedia
- ↗google.comMamaearth — official site
- ↗news.google.comVarun Alagh in the news
- ↗crunchbase.comMamaearth on Crunchbase
External links open in a new tab. Empire is not affiliated with these publishers.
The full story
Varun Alagh, in 1 chapters.
- Ch 01
The story
An FMCG marketer who left HUL to build the kind of brand HUL wouldn't — clean, founder-led, India-first.
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