GA
Delhi
Mamaearth
Ghazal Alagh
A new mom who couldn't find safe products for her baby — so she made them. Built India's most recognized D2C parent brand alongside her husband.
Founder-led trustD2C playbookBrand authenticity
Struggles
Critics questioned product claims. IPO faced grey-market skepticism. Pushed through.
Family
Married to co-founder Varun Alagh. Two kids — both inspired the brand.
The full story
From day one to today.
The journey
Milestones, not magic.
2016
Started Mamaearth with husband Varun — toxin-free baby products.
2018
Shark Tank India fame helped scale brand.
2022
India's first D2C unicorn IPO.
2024
Expanding into beauty, hair care, men's lines.
Wins
- Built Mamaearth into a defining brand from Delhi.
Setbacks
- Critics questioned product claims. IPO faced grey-market skepticism. Pushed through.
News, interviews & references
Read, watch, dig deeper.
Live links — open the latest articles, interviews and profiles about Ghazal Alagh across the web.
Next journey
Varun Alagh — Mamaearth