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Ghazal Alagh
Mamaearth · Delhi
A new mom who couldn't find safe products for her baby — so she made them. Built India's most recognized D2C parent brand alongside her husband.
Founder-led trustD2C playbookBrand authenticity
Company
Mamaearth
Journey
Moves that mattered.
- 2016Started Mamaearth with husband Varun — toxin-free baby products.
- 2018Shark Tank India fame helped scale brand.
- 2022India's first D2C unicorn IPO.
- 2024Expanding into beauty, hair care, men's lines.
Struggles
Critics questioned product claims. IPO faced grey-market skepticism. Pushed through.
Family
Married to co-founder Varun Alagh. Two kids — both inspired the brand.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgGhazal Alagh on Wikipedia
- ↗google.comMamaearth — official site
- ↗news.google.comGhazal Alagh in the news
- ↗crunchbase.comMamaearth on Crunchbase
External links open in a new tab. Empire is not affiliated with these publishers.
The full story
Ghazal Alagh, in 1 chapters.
- Ch 01
The story
A new mom who couldn't find safe products for her baby — so she made them. Built India's most recognized D2C parent brand alongside her husband.
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