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Lalit Keshre
Groww · Bhopal, MP
Four Flipkart engineers who built the simplest investing app for first-time Indian investors. Mobile-first, mutual-fund-first, UPI-native.
UX simplicityFirst-time-user obsessionMobile-native
Company
Groww
Journey
Moves that mattered.
- 2016Quit Flipkart with 3 friends to start Groww.
- 2018Launched mutual funds app — UPI-first.
- 2021Unicorn. Acquired Indiabulls' broking arm.
- 2023India's largest broker by active users.
Struggles
Faced uphill against Zerodha incumbency. Pivoted product multiple times.
Family
Married. From a small-town Madhya Pradesh family.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgLalit Keshre on Wikipedia
- ↗google.comGroww — official site
- ↗news.google.comLalit Keshre in the news
- ↗crunchbase.comGroww on Crunchbase
External links open in a new tab. Empire is not affiliated with these publishers.
The full story
Lalit Keshre, in 1 chapters.
- Ch 01
The story
Four Flipkart engineers who built the simplest investing app for first-time Indian investors. Mobile-first, mutual-fund-first, UPI-native.
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