LK
Bhopal, MP
Groww
Lalit Keshre
Four Flipkart engineers who built the simplest investing app for first-time Indian investors. Mobile-first, mutual-fund-first, UPI-native.
UX simplicityFirst-time-user obsessionMobile-native
Struggles
Faced uphill against Zerodha incumbency. Pivoted product multiple times.
Family
Married. From a small-town Madhya Pradesh family.
The full story
From day one to today.
The journey
Milestones, not magic.
2016
Quit Flipkart with 3 friends to start Groww.
2018
Launched mutual funds app — UPI-first.
2021
Unicorn. Acquired Indiabulls' broking arm.
2023
India's largest broker by active users.
Wins
- Built Groww into a defining brand from Bhopal, MP.
Setbacks
- Faced uphill against Zerodha incumbency. Pivoted product multiple times.
News, interviews & references
Read, watch, dig deeper.
Live links — open the latest articles, interviews and profiles about Lalit Keshre across the web.
Next journey
Ghazal Alagh — Mamaearth