VA2
Bengaluru
Meesho
Vidit Aatrey
Built a platform that turned India's housewives and small-town sellers into entrepreneurs — and became the third-largest shopping app.
Distribution insightRe-platform courageTier-2/3 obsession
Struggles
Multiple pivots burned cash. 2022 layoffs were painful and public.
Family
IIT-Delhi. Married. Co-founder Sanjeev Barnwal is school friend.
The full story
From day one to today.
The journey
Milestones, not magic.
2015
Started Meesho as a reseller platform for housewives.
2018
Y Combinator. Pivot to social commerce.
2021
Decacorn. India's most-downloaded shopping app.
2023
Pivoted to direct e-com, profitability focus.
Wins
- Built Meesho into a defining brand from Bengaluru.
Setbacks
- Multiple pivots burned cash. 2022 layoffs were painful and public.
News, interviews & references
Read, watch, dig deeper.
Live links — open the latest articles, interviews and profiles about Vidit Aatrey across the web.
Next journey
Aadit Palicha — Zepto