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Vidit Aatrey
Meesho · Bengaluru
Built a platform that turned India's housewives and small-town sellers into entrepreneurs — and became the third-largest shopping app.
Distribution insightRe-platform courageTier-2/3 obsession
Company
Meesho
Journey
Moves that mattered.
- 2015Started Meesho as a reseller platform for housewives.
- 2018Y Combinator. Pivot to social commerce.
- 2021Decacorn. India's most-downloaded shopping app.
- 2023Pivoted to direct e-com, profitability focus.
Struggles
Multiple pivots burned cash. 2022 layoffs were painful and public.
Family
IIT-Delhi. Married. Co-founder Sanjeev Barnwal is school friend.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgVidit Aatrey on Wikipedia
- ↗google.comMeesho — official site
- ↗news.google.comVidit Aatrey in the news
- ↗crunchbase.comMeesho on Crunchbase
External links open in a new tab. Empire is not affiliated with these publishers.
The full story
Vidit Aatrey, in 1 chapters.
- Ch 01
The story
Built a platform that turned India's housewives and small-town sellers into entrepreneurs — and became the third-largest shopping app.
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