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Vineeta Singh
SUGAR Cosmetics · Delhi
Said no to a record IIM-A placement to bet on herself. Built SUGAR by walking into kirana stores and offline retail when D2C was the loud trend.
Endurance athleteDistribution-firstBrand instinct
Company
SUGAR Cosmetics
Journey
Moves that mattered.
- 2007Turned down a ₹1 crore IIM-A placement to start a venture instead.
- 2012Co-founded Fab Bag with husband Kaushik — subscription beauty box.
- 2015Pivoted into SUGAR Cosmetics — beauty made for Indian skin and weather.
- 2022Crossed ₹500 cr revenue; became a Shark Tank India fixture.
Struggles
First venture (a subscription box) struggled. Bootstrapped years where she couldn't pay herself.
Family
Married to Kaushik Mukherjee, her IIT-IIM batchmate and co-founder. Two sons.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgVineeta Singh on Wikipedia
- ↗google.comSUGAR Cosmetics — official site
- ↗news.google.comVineeta Singh in the news
- ↗crunchbase.comSUGAR Cosmetics on Crunchbase
External links open in a new tab. Empire is not affiliated with these publishers.
The full story
Vineeta Singh, in 1 chapters.
- Ch 01
The story
Said no to a record IIM-A placement to bet on herself. Built SUGAR by walking into kirana stores and offline retail when D2C was the loud trend.
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