VnS
Delhi
SUGAR Cosmetics
Vineeta Singh
Said no to a record IIM-A placement to bet on herself. Built SUGAR by walking into kirana stores and offline retail when D2C was the loud trend.
Endurance athleteDistribution-firstBrand instinct
Struggles
First venture (a subscription box) struggled. Bootstrapped years where she couldn't pay herself.
Family
Married to Kaushik Mukherjee, her IIT-IIM batchmate and co-founder. Two sons.
The full story
From day one to today.
The journey
Milestones, not magic.
2007
Turned down a ₹1 crore IIM-A placement to start a venture instead.
2012
Co-founded Fab Bag with husband Kaushik — subscription beauty box.
2015
Pivoted into SUGAR Cosmetics — beauty made for Indian skin and weather.
2022
Crossed ₹500 cr revenue; became a Shark Tank India fixture.
Wins
- Built SUGAR Cosmetics into a defining brand from Delhi.
Setbacks
- First venture (a subscription box) struggled. Bootstrapped years where she couldn't pay herself.
News, interviews & references
Read, watch, dig deeper.
Live links — open the latest articles, interviews and profiles about Vineeta Singh across the web.
Next journey
Kunal Bahl — Snapdeal / Titan Capital