SN
Mumbai
PhonePe
Sameer Nigam
Two ex-Flipkart engineers built India's largest UPI app while sitting inside someone else's company — then spun out clean.
Platform-thinkingPatient distributionEngineering depth
Struggles
Faced WhatsApp Pay, Google Pay, Paytm — all richer, all earlier. Won on user obsession.
Family
Married. Co-founder Rahul Chari is closest collaborator.
The full story
From day one to today.
The journey
Milestones, not magic.
2009
Founded Mime360 — sold to Flipkart.
2015
Founded PhonePe inside Flipkart.
2018
Spun out, scaled UPI to billions.
2023
Demerged from Flipkart. India's largest UPI player.
Wins
- Built PhonePe into a defining brand from Mumbai.
Setbacks
- Faced WhatsApp Pay, Google Pay, Paytm — all richer, all earlier. Won on user obsession.
News, interviews & references
Read, watch, dig deeper.
Live links — open the latest articles, interviews and profiles about Sameer Nigam across the web.
Next journey
Dhiraj Rajaram — Mu Sigma