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Aman Gupta
boAt · Delhi
Started boAt selling charging cables — the most boring product imaginable — and turned it into India's loudest consumer brand.
Distribution masteryBrand as identityHustle
Company
boAt
Journey
Moves that mattered.
- 2016Started boAt selling charging cables on Amazon with Sameer Mehta.
- 2019Pivoted to audio. Built India's loudest D2C brand.
- 2022World's #2 wearable brand. Shark Tank made him a household name.
- 2024Proved Indian-born consumer brands can outsell global giants at home.
Struggles
Was let go from a Harman job. CA dropout. Boat almost died in 2017 cashflow crisis.
Family
Wife Priya is co-founder of boAt's lifestyle arm. Father was an Air Force officer — discipline runs deep.
Related on Empire
Keep reading inside Empire.
Around the web
External references & backlinks.
- ↗wikipedia.orgAman Gupta on Wikipedia
- ↗google.comboAt — official site
- ↗news.google.comAman Gupta in the news
- ↗crunchbase.comboAt on Crunchbase
External links open in a new tab. Empire is not affiliated with these publishers.
The full story
Aman Gupta, in 1 chapters.
- Ch 01
The story
Started boAt selling charging cables — the most boring product imaginable — and turned it into India's loudest consumer brand.
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