AG
Delhi
boAt
Aman Gupta
Started boAt selling charging cables — the most boring product imaginable — and turned it into India's loudest consumer brand.
Distribution masteryBrand as identityHustle
Struggles
Was let go from a Harman job. CA dropout. Boat almost died in 2017 cashflow crisis.
Family
Wife Priya is co-founder of boAt's lifestyle arm. Father was an Air Force officer — discipline runs deep.
The full story
From day one to today.
The journey
Milestones, not magic.
2016
Started boAt selling charging cables on Amazon with Sameer Mehta.
2019
Pivoted to audio. Built India's loudest D2C brand.
2022
World's #2 wearable brand. Shark Tank made him a household name.
2024
Proved Indian-born consumer brands can outsell global giants at home.
Wins
- Built boAt into a defining brand from Delhi.
Setbacks
- Was let go from a Harman job. CA dropout. Boat almost died in 2017 cashflow crisis.
News, interviews & references
Read, watch, dig deeper.
Live links — open the latest articles, interviews and profiles about Aman Gupta across the web.
Next journey
Ritesh Agarwal — OYO